Marc by Marc Jacobs collaborates with The Nature Conservancy to promote and support Plant A Billion Trees campaign.
The Nature Conservancy is the leading conservation organization working around the world to protect ecologically important lands and waters, through a newly created “PLANT A SEED – GROW YOUR TREE AND SAVE THE FOREST” program.
The campaign’s mission is to protect and restore the Atlantic Forest in Brazil, one of the world’s most endangered tropical forests.
To increase the awareness of the campaign, Marc by Marc Jacobs will make a contribution to The Nature Conservancy and created vintage model MMJ 261/S sunglasses.
The wayfarer sunnies are made from a material derived from castor-oil seeds and packaged in a slim repurposed leather case.
MMJ 261/S retails at $240.
A dedicated website for the project www.plantaseedproject.com provides full details about the campaign as well as enables site visitors the opportunity to plant a virtual tree and make it grow. A Facebook application will allow visitors to invite their friends and involve them in the project: a tangible and lasting involvement in an important environmental cause.